Meet the founder
Anita Barnes
Founder and Owner of Fierce. A Mum to two young children, Anita understands the daily challenges women face in their day-to-day life and has made it her mission to help women and men in their journey for strength and resilience.

Fierce Bars
My vision is for people to feel strong.
Anita Barnes
Not only physical strength but
strong in body, mind and spirit.
It's difficult to be resilient, confident, able to look after family, do what you would like your body to do whilst feeling drained of energy. I set out to create a line that is not only a high protein delicious snack, but also that is helpful to you. Helpful to your body and energy, immunity levels. I want people to feel Inner Strength.
I want people to be resilient, confident, able to look after family, do what you would like your body to do, with energy, with strong bones, with strong immune systems, with strong minds and being happy that we are taking care of ourselves.

I set out to create a
delicious and premium nutrient bar range
that not only uses a sustainable source of plant protein and is gluten free and vegan, but also that helps us to get the minerals we need to be helpful. Helpful to your body and energy, immunity levels.
I want people to feel Inner Strength.

Born out of a personal journey towards wellness
The inception of Fierce Bars
Our founder, Anita Barnes, once believed she was suffering from depression, only to discover she was severely iron deficient.
This led her to create a line of products that focus on nourishing the body and empowering the spirit.
Discover our Fierce Bars
Nutrient-filled bars that taste great and strengthen your body.
Created right here in Australia, our unique bars are made from wholefood ingredients and are a fantastic source of plant protein.
They're also gluten-free and vegan. Choose from our Immunity Bar or Gut Support Bar, each packed with essential nutrients and topped with delicious ingredients.

We're driven to provide products that not only give people the nutrients they need, but also taste delicious!
Our motto is Inner Strength
Our Fierce bars are made from natural ingredients, are gluten free, vegan and use a sustainable source of plant protein,
being faba bean protein.
A one-of-a-kind solution that focuses on what your body truly needs to be resilient and strong.
We are proud to be part of the Naturally Good Awards
we are thrilled by the overwhelming interest and passion people have shown for addressing their nutritional needs.